There is rampant fraud in this industry that needs to be dealt with and that you as a business owner must be vigilant when you hire a marketing company that provides SEO, Link Building, and Social Media Marketing. Let's look at the SEO aspects of an online marketing campaign.
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There are a number of questions you need to ask when hiring a SEO, marketing and web design company, and the answer is very important in making a decision about which company you will hire.
1) On average, how many hours a month does your SEO company really work to optimize and market your company?
2) Does your SEO company do the optimization and marketing manually or automatically?
3) Does your SEO company not only work on internal website optimization, but also work on marketing your website externally?
4) Will the company give you a list of what they have done, measure it and provide MEANINGFUL analysis about their progress?
5) What do they give in connection with their external marketing efforts and will they provide a detailed list of what they have achieved?
6) Will they research the most competitive keywords and key phrases and use them in their SEO?
7) Do they market your business in the correct geographic area?
8) Will they keep you involved in their marketing efforts and ask for your insight about their company and its goals?
9) What additional benefits will they provide at no cost to you to improve your results because they care about your success and long-term relationships?
10) Will they honestly and completely evaluate your website and marketing efforts and provide a comprehensive list of goals and plans to achieve them that will cover all phases of a successful marketing campaign?